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Playboy Club London is an uninhibited, luxury casino where you can relax, play the best in casino games, dine, indulge, and unwind with your friends. An icon in London since 1966, we go the extra mile to provide the highest standards of casino games, and make sure we understand what matters most to you - a great game and great customer service. About 2 Old Park Lane, Richmond Hill. 2 Old Park Lane is a 2-storey detached with brick exterior. Taxes are estimated to be $15,387 per year. The home lies on a 77.42 x 227 feet lot. Frontage is to the West. A fireplace is in the home. The home has air conditioning provided via central air.

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An affluent gambler who spent the staggering amount of £27 million in five days by playing roulette is taking a Mayfair casino to court.

Opened within the five-star London Hilton on Park Lane hotel in 2014, Park Lane Casino had offered some 20 slots as well as an extensive selection of roulette, baccarat, blackjack and three-card poker games. Park Lane Casino are part of the Game Tech N.V. Group/ AffPower Affiliates. Park Lane Casino and its sister sites: EuroMoon, and Atlantic Casino Club are regulated in Curacao. This group has their casino platform provided by the AffPower group, an operator that has been caught using pirated Net Entertainment games.

Juste Puharic, a businessman from Croatia, claimed that he was promised by the Park Lane Club’s bosses to get paid if he played there. Mr Puharic further shared that he was allegedly refused the promised cash-back amount of almost £250,000 after he won.

The Croatian businessman managed to secure a winning of almost £1.5 million after spending £27 million at the roulette table of the exclusive Park Lane Club in the period from May 26th to May 30th, 2015. However, he has revealed that he only agreed to take the risk and spend millions at the casino after its bosses addressed him as a VIP player and the casino staff lured him into gambling with a lucrative cash-back offer on his stakes.

Mr Puharic said that he is entitled to get a 0.9% commission, or £243,518, on his gambling stakes at the casino that surpassed £27 million. However, Silverbond Enterprises Ltd that owns the casino club is rejecting these claims, insisting the venue does not owe any money to the Croatian businessman.

Casino’s Owners Claim They Never Wanted to Attract Puharic as Patron

A representative of Mr Puharic, Christopher Bamford, told London’s High Court that the Croatian businessman had been a regular customer at Mayfair casinos since 2002 but he was identified as a valuable player for Park Lane Club. Bamford also revealed that Mr Puharic was approached on the street by staff members of the casino, who wooed him over coffee and dinner, convincing him to play there with the promise that Park Lane Club would match or even beat the best offer he could get from any other Mayfair casino.

As claimed by the plaintiff, the club agreed to pay him a 0.9% commission on his gambling stakes, as it wanted to match a cash-back offer he was given by other casinos.

These claims, however, were denied by the owners of the Park Lane Club. Guy Olliff-Cooper, who spoke on behalf of the casino’s owners, said that the club might have said it would do its best to remain competitive to its rivals’ terms and therefore consider matching some offers of rival casinos but rejected the claims that a formal offer was made.

The owner’s lawyer further noted that the staff member who had a conversation with the Croatian businessmen in the street had not been very interested in attracting him as a club’s patron but had only been trying to be polite.

It seems that November would not be an easy month for Park Lane Club, as the UK Gambling Commission (UKGC) has only recently revoked the operating licence of the property. As Casino Guardian reported at the time, the country’s gambling watchdog decided to take the measure against the gambling company as it found the information regarding ownership changes’ financing insufficient. Reportedly, Silverbond Enterprises, which owns Park Lane Club, is planning to file an appeal of the regulatory body’s decision for licence revocation that is set to take effect on November 18th.

The Croatian businessman, on the other hand, entered the headlines in 2019 after becoming involved in a dispute over the ownership of some classic cars worth £5 million, which he claimed he owned but were taken from a Mayfair hotel. A court’s decision on his Park Lane Club’s lawsuit is set to be made at a later date.

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Olivia Cole

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The mystery over London’s Park Lane Club ownership has deepened. It has come to light that the owner’s identity has been protected by a rule that is usually used to protect those at risk of violence or intimidation. The obscurity over who the casino’s owner is, and why they have refused to reveal themselves has caused concern, as allegations of corruption have dogged the operator.

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Park Lane Club is one of the most exclusive and luxurious casinos in the capital. ©Peter Spencer/Pexels

Corruption Allegations

Questions have been raised over the ownership of one of London’s most exclusive casinos, following the revocation of its license in early November. After the Gambling Commission, which regulates the UK’s gambling industry, conducted an investigation into the club’s operations, it judged that it was not satisfied that it would have granted the current owner of the casino an operating license.

Park Lane Club’s operating license was held by its parent company, Silverbond Enterprises. The regulator went into some detail about the case, citing concerns over the source of funds used to support the license, as well as a disinclination from the owner to provide important information. The extent of that lack of cooperation has come to light now, as it becomes clear that it is still not known who owns Park Lane Club.

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It had been previously assumed by many that Park Lane Club was still under the control of Latvian businessman Vasilijis Melniks. Melniks was the director of Silverbond Enterprises for three years, before resigning on October 5th 2018. The businessman has in the past been accused of embezzling and laundering €54 million from Ukraine’s state-owned energy company, Naftogaz. Melniks has denied these allegations.

Melniks also served as Latvia’s finance minister, albeit for only four days. In 2018, his assets were taken by Ukrainian authorities, after he became the subject of a corruption probe. Eiroholdings Invest, which owned Silverbond Enterprises, was seized. It was at this point that the gambling regulator began its own investigation, which came to a head this year. Having associations with corruption, money laundering and embezzlement is cause enough for the Gambling Commission to review a company’s license, although what seemed like a clear-cut case has now become rather more complicated.

According to a report by the Evening Standard, a spokesperson for the casino told it that Melniks sold his stake in the casino back in 2018. That would corroborate with the millionaire’s timeline, as this is when his assets were originally frozen. The company was then sold, with Melniks no longer a shareholder or a director, according to the newspaper’s account.

Silverbond Enterprises is currently appealing the Gambling Commission’s decision to revoke its license. The casino is technically allowed to continue trading during this process, although it is closed due to the pandemic. The question on everyone’s lips is that if Melniks is not the club’s owner, then who is?

The identity of Park Lane Club’s will have to remain a mystery for the time being, as it has been protected under Section 790ZG of the UK’s Companies Act. This means that the director’s personal information is restricted from public disclosure, as the nature of the business could put them at risk. More usually, this piece of legislation would be used to protect those who may find themselves targeted by activists and protestors.

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Section 790ZG could be used to protect someone working in the defense industry or in animal testing. As such, it is unusual for this section to be used by the owner of a casino. Whether the director of Park Lane Club is facing any real risk as described in the act is questionable. Furthermore, with allegations of money laundering and corruption hanging in the air, it seems that this section could be being used to conceal activity that would jeopardize the casino’s license, or that is illegal.

Casinos in Lockdown

Speaking to the Evening Standard, former casinos regulator Graham White described the situation as ludicrous. White questioned whether the Gambling Commission had done enough previously to check on Silverbond and why the owner of a casino would be allowed to do so anonymously. White elaborated:

“It seems incredible that the ownership of casinos in this country can be a secret. I find it quite staggering, frankly. And we need to know fuller details about why the licence was revoked. What due diligence did the Commission do on the past owner and what on the present owner?”

Park Lane Club is situated at 22 Park Lane in London’s Mayfair district. The area is a hotspot for many of the capital’s tourists, as well as the rich and famous. The club is decked out with crystal ceilings and offers visitors a high-class experience – at a price. Annual membership to the club costs around £1000 a year. The casino offers a range of classic table games, hosted by croupiers. There is even an outdoor gaming terrace, for those who want to take in the London vista while they play.

However, the casino is currently closed due to government restrictions. All casinos in England are currently closed, as the nation is still in its second lockdown. The lockdown is due to be lifted on December 2nd, at which point a new three tier system will come into place. Regions have already been told which tier they have been put into, with mixed reactions.

After much uncertainty, betting shops have received the news that they will be allowed to reopen in all three tiers. However, casinos have not been given such positive news. They will have to remain closed in tier three areas, despite effectively implementing COVID-safe measures so far this year. Announcing the details of England’s tier system, prime minister Boris Johnson also revealed tentative plans to allow sports fans back into stadiums.